The thesis consists of two parts : a case and the case study . in the case , the general situation of water conservancy and hydroelectric engineering industry of guangdong province is introduced from three aspects of investment , engineering , and engineering enterprises . a series of tactic actions according to the market competition , which were carried out by the third water conservancy and hydroelectric engineering bureau guangdong province ( twcheb ) in the last four years , are reviewed 在案例部分,首先從水利水電投資、水利水電施工和施工企業(yè)三方面介紹了廣東省水利水電行業(yè)的概況;再以局長林慶國為人物線索,詳細回顧了省水電三局在過去四年中針對市場競爭采取的一系列策略措施,卻無法扭轉頹勢,反而被昔日實力不分伯仲的省水電二局遠遠拋離在后面;最后提出了省水電三局所面臨的市場困境。